Course Description

Calling all General Managers, Sales & Marketing Directors, Managers and Event Promoters!

Do you want to improve your hotel's Social Media Marketing? Get actual results and not just page likes? Save time in your team, remove budget uncertainty with this proven, guaranteed process.

This is a fantastic course, really good value for money - I’d highly recommend it!
James Livingstone-Wallace, Founder of Quinola Mothergrain

The Founder of Brightspark Social Media Agency has created this online course in social media to address the problem of outsourced social media.  Take your social media back in-house and switch it from a headache to a lead generator for your hotel business today!

  • New hotels edition packed with templates and cheatsheets designed to capture new accommodation, conference and events business.
  • Get confident at Facebook Ads, Facebook Live, Instagram, LinkedIn, Twitter, Community Management, and more.
  • Don’t waste your time on any other course - this is it!
With a sole presenter I found it easier than the Digital Marketing Institute course where each module was presented by different individuals. I preferred this approach by Brightspark.
Frank Kennedy, Marketing Consultant.

This is a course created by an actual social media practitioner. I am not just a trainer. I continue to deliver campaigns and get results for clients in the retail, hotels, travel and tourism sectors. Here is where I share the shortcuts, insights, and hacks so you can learn how to do social media like a pro!

Start Now!


Enjoy these extra benefits:

Join the powerful private member community and never wonder about social media again. All your tricky social media questions answered, with a max response time of 24 hours. There's no way you can't succeed!

Featuring

  • High quality video tutorial - not just voice over slidedecks!
  • The most up-to-date social media strategy for hotels
  • Access to new modules to continue your learning
  • Course materials designed to capture accommodation, conference and events business
  • Tools you can use for Facebook Ads, LinkedIn Targeting, and budgeting.

We stand behind our course.
Feel secure with a 30-day money back guarantee


Enroll Now! Don't Miss Out!



B2B Lead Generation Through Social Media

Maryrose Lyons

Ireland’s longest established Social Media Practitioner. Digital marketing for clients since 1999, and doing social since it was invented. There is nothing she doesn’t know about social media! Here she shares everything she has learned so that you can do it yourself, at scale, without having to spend hours working out how.

Course curriculum

  • 1

    FREE TRIAL CONTENT

  • 2

    What Is Social Media?

    • What Is Social Media?

    • Social Media Demographics

    • Get Set Up

    • Image Dimensions: All You Need For Your Hospitality Industry Social Media Marketing
  • 3

    Plan: Goals & Objectives

    • Let's Get Cracking

    • Goals and Objectives

    • Goal Setting Form - fill this in!
  • 4

    Strategy: Personas

    • Let's Get Cracking

    • Personas - Who? How? Why?

    • Hotels Personas: All You Need To Know

    • Hotels Personas Building Form
  • 5

    Strategy: Social Media Platforms

    • Social Media Demographics: All The Stats You Need

    • Let's Get Cracking

    • Facebook

    • Twitter

    • LinkedIn

    • LinkedIn Profile Tips, Groups & More...

    • Snapchat

    • Instagram

    • Ephemeral Content: Snapchat, Instagram & Facebook Stories

    • Pinterest

    • Bonus
  • 6

    Content: Plan & Create

    • Hospitality Industry Content Planning Guide: Everything You Need For Video, Images, Links & Gifs

    • Let's Get Cracking

    • Video Content

    • How To: Make Video Transcripts

    • Links

    • Images

    • Infographics & Illustrations

    • Facebook & Instagram Images

    • Content Planning

    • Content Planner

    • Content Planning Template - Packed With Hotels Content You Can Use

    • How Much Content?

    • Promote Your Content

    • When To Post

    • Social Media Image Dimensions For Hotels

    • Content Planning For Hotels: packed with tools and tips you can use

  • 7

    LinkedIn

    • Let's Get Cracking

    • Best Profile Ever

    • 3 Profile Bonus Tips

    • Hospitality Industry Profile Builder Template

    • Connections Strategy

    • LinkedIn Content Formula

    • Step By Step LinkedIn Guide

    • Other Profile Features

    • Automation Tools

    • Advertising

    • How To: Add A Logo To Your LinkedIn Profile | Download Your LinkedIn Contacts | Ask For Recommendations With 0% Awkwardness
  • 8

    Instagram

    • Let's Get Cracking

    • Why Instagram?

    • Everything Hotels Need To Know About Winning At Instagram

    • How To Set Up A Profile

    • Measuring It

    • Post Great Content

    • Tips For Pros

    • Instagram Video

    • Instagram Algorithm
  • 9

    Facebook Ads

    • What We're Going To Cover

    • The Opportunity

    • Do This Once: Set Up Facebook Business Manager

    • Do This Once: Set Up Facebook Pixel

    • Do This Once: Add Your Credit Card & Spending Limit

    • Tools You Can Use

    • Customer Journey

    • Ad Objectives

    • Audience Targeting

    • Placement & Budget

    • Creative

    • Measurements

    • Power Tip: Don't Forget Google!

    • Push The Button!

    • The Ultimate Guide To Facebook Ads For Hospitality Industry

    • Facebook Ads Testing Cheatsheet

    • Facebook Ads Budget Planner
  • 10

    Facebook Live

    • The Basics

    • The Business Case

    • Why Live + Ideas

    • Performance

    • Formula

    • Tools & Kit

    • Mertrics

    • Recycling Live Content

    • How Long?

    • End

    • Get The Infomercial Formula

    • Facebook Live for Hospitality Industry
  • 11

    Engage: Customer Service

    • Let's Get Cracking

    • Reviews, Comments, DM's

    • How To Do It

    • How To Deal With Positive & Negative Reviews, plus Listening Tools

    • Listening Tools
  • 12

    Convert: Email

    • Let's get cracking....email marketing

    • Reasons To Use Email

    • Ezines

    • --- List Building

    • --- Content Best Practice

    • --- Testing

    • -- Which Tool?

    • Simple Automation Sequence

    • Automated Emails

    • Email Marketing For Hospitality Indsutry: Lists, Tools, Best Practice Copy

    • Social Media Lead Generation Method
  • 13

    Bonus Bits

    • Write for Web: Copywriting

    • Twitter Ads

Pricing options

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